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When it comes to foot health, DIE Fußexperten stand for expertise, quality, and personalized care. Their online shop offers insoles for everyday wear, athletic use, and specific orthopaedic needs. Behind it all is a team of seasoned professionals who consider consultation a fundamental part of the service – not just a nice add-on.
The aim of our collaboration was to create a seamless digital experience that supports users every step of the way – from discovery of the product to checkout.
To achieve that, we developed an effective content strategy that put both the category pages and the newly designed blog in focus. The result: well-structured, meaningful content – optimized for search engines, but above all, valuable for the target audience.
At the same time, we rolled out Google Ads and Facebook campaigns. Each one was tailored to the platform, with different copy variations tested and continuously adjusted. This data-driven approach helped us significantly improve reach, click-through rates, and conversions – without ever losing sight of the brand’s identity.
We also refined metadata, fixed technical issues, and improved the site architecture as well as internal linking. By implementing all these measures, content could be found more easily and understood in context – by search engines and users.
A solid tracking setup using GA4 and Google Tag Manager gave us the foundation for informed decisions, while regular reporting helped us spot trends early and define the next steps accordingly.
Last but not least, we supported the team through their website relaunch – with a clear structure and know-how.
The collaboration was driven by quality and trust – and that made all the difference in achieving lasting results.
