Read more
meinUnterricht is one of Germany’s leading EdTech companies, supporting teachers with high-quality materials – from worksheets and videos to interactive exercises. The goal is to make lesson planning easier, faster, and more flexible.
To help boost the brand’s digital presence, we’ve been supporting the meinUnterricht team with ongoing online marketing expertise.
At the start, our focus was on SEO and content. A carefully planned strategy enabled us to create blog posts and topic pages that guide users straight to relevant resources. This way, we could steadily grow organic traffic on Google & Co. – while giving teachers exactly what they need in their day-to-day work.
On the on-page front, we fixed technical issues, fine-tuned metadata, and improved internal linking. All to make the website more visible and easier to navigate.
A highlight was the website relaunch. Together with the client, we planned and executed the migration from WordPress to a modern headless CMS.
To ensure accurate data collection, we implemented GDPR-compliant server-side tracking – creating a reliable basis for informed next steps.
Through regular reporting, performance analysis, and close collaboration with the meinUnterricht team, the platform is constantly evolving and continues to deliver real value to teachers.
