With ganztags. to becoming a global thought leader

Meltwater is a global leader in media, social, and consumer intelligence. The company leverages AI-powered tools to help brands analyze their digital presence, build media contacts, spot trends early, and better understand their target audience. Our collaboration began back in 2016 and remains diverse to this day.

At the core is a content strategy for the multilingual blog and important product pages. For the German market, we occasionally write content on relevant Meltwater topics. The result? More visibility, more qualified leads, and more revenue.

A particularly exciting challenge was to restructure the blog section. Our priority was to make sure that it’s easy to manage and navigate, and that the entire setup perfectly matches the existing design.

In terms of on-page optimization, we pinpoint and resolve technical issues, revise metadata, and optimize internal linking. This guarantees an all-around improved user experience and a logical site architecture.

Another essential part of the project scope: SEO consulting. The aim is to develop a flexible, future-proof strategy that keeps the brand visible — even as search behaviour evolves through AI-driven formats like AI Overviews, chatbots, or whatever comes next.

In performance marketing, we focus on evaluating Google and Microsoft Ads campaigns. Thanks to transparent reporting, our client regularly receives actionable recommendations – so campaigns don’t just run, but drive conversions.

To keep a clear view of all KPIs, we implemented reliable web and campaign tracking using GA4 and Google Tag Manager. Ongoing monitoring and performance analysis help us identify exactly where to take action to continuously boost results.

We also played an active role in the website relaunch, ensuring a smooth implementation of both technical and content elements. The team continues to turn to us when it comes to rolling out new front- or backend features or resolving bugs quickly and efficiently.

The collaboration with Meltwater goes beyond individual measures – it’s about shaping a digital strategy that evolves, adapts to new trends, and drives sustainable growth.