With ganztags. to more leads in the affiliate landscape

uppr is an owner-managed agency from Germany specializing in performance partnerships. Their mission: connecting advertisers (brands) with selected publishers (affiliates) to create more than just short-term sales. The focus is on building long-term collaborations that deliver real value for all parties and drive sustainable growth.

To help uppr’s unique strengths stand out online, we support the team with tailored online marketing solutions.

When it comes to performance marketing, we switched from Google Ads to LinkedIn – a platform that resonates much more with uppr’s target audience. Through ongoing testing and optimization, we continuously fine-tune the strategy for maximum impact.

We’re also involved in content creation, regularly producing blog posts on current affiliate and partnership marketing topics to strengthen the brand’s position as a thought leader. Planning is closely coordinated with the social media and PR teams, so content can be used effectively across channels – creating extra reach through smart content repurposing.

To keep the website’s on-page performance running smoothly, we fix technical issues and optimize metadata where needed.

A solid web and campaign tracking using GA4 and Google Tag Manager, combined with regular reporting and performance analysis, provides the foundation for smart, data-driven decisions.

In our workshops, we encourage knowledge sharing – bringing together external social media and PR agencies as well as client-side advertisers. This approach simplifies processes and ensures everyone works towards the same goals.

In addition, we use automations to make day-to-day workflows more efficient and transparent.

Our collaboration with uppr shows what’s possible when expertise, trust, and streamlined processes come together.

Not bad, right? :)