Campaign Setup

A well-structured campaign setup is the right choice for you if you:

• don’t have the internal resources to manage paid ad channels
• have no prior experience with paid ads and want to start from scratch
• have active campaigns but want them restructured for better performance
• need fast insights to build data-driven strategies

A professionally built campaign is more than just hitting the start button on your ads. It’s the foundation for targeted, measurable, and scalable results. Here are a few concrete scenarios where a structured setup can make all the difference for your business:

• More presence during high-revenue periods: A well-defined campaign setup ensures you’re visible exactly when purchase intent is at its peak (e.g. during the holiday season or Black Friday).
• Focus on best-selling products: Want to push specific products or services? With a thoughtful campaign structure, you can allocate budgets efficiently and drive traffic directly to those offers.
• Visibility despite declining organic traffic: If your organic reach drops due to AI, algorithms & co., a smart campaign setup helps you compensate for that loss.
• Building reach for new websites: After launching or relaunching a website, many brands struggle to gain visibility quickly. With a targeted campaign setup, you can drive relevant traffic from day one and reach your audience right away.

Step 1: We ask questions

Before giving you specific recommendations, we want to understand where you’re headed and what truly matters to you.

• Who is your target audience?
• What experience do you already have with performance marketing campaigns?
• What does your current setup look like?
• What are your conversion goals?

By the way: When it comes to conversion goals, many companies overlook one crucial element – the contact form. If needed, we’ll give you concrete tips on how to optimize it as well, so your campaigns generate as many leads and sales as possible.

Step 2: We ask you for access & information

At this stage, we’ll need login details for your accounts as well as the channels we’ll later use for tracking.

Any input on your USPs, offers, tone of voice, brand guidelines, and previous ad copies is also extremely helpful for us.

Step 3: We set up your campaigns

Once we’ve received all the key information and access from you, things get exciting.

We carry out detailed keyword research and then define a setup with well-structured campaigns, ad groups, and keyword clusters.

On top of that, we create ad copies that sparks curiosity and is precisely tailored to your target audiences.

When the campaigns go live, we implement tracking to accurately capture both primary and secondary conversions. With us, you get PPC and tracking from a single source – no detours or endless back-and-forth with external agencies. This keeps everything transparent and ensures your campaigns run far more efficiently.

Now, you can choose between two options:

• We can hand over all the campaigns we’ve set up, and you manage them yourself.
• We manage your accounts on an ongoing basis. Each month, we’ll hold a review call to assess performance and outline actionable next steps, while also sending you regular reports so you stay on top of progress.

The budget for ongoing management depends on the scope of the project and is negotiated separately.