Relaunch Support

You’ll benefit from relaunch support if you’re planning any of the following:

• a complete system change (e.g. from WordPress to a headless CMS)
• a major system update
• a redesign
• a domain change
• merging multiple domains
• other projects involving significant changes to your site structure or technical foundation

We see it again and again: a relaunch is planned – new design, new features, new system. But shortly after the website goes live comes the shock: traffic drops.

Why?

Because the SEO and tracking experts weren’t included in the process early enough. Site structures were changed, URLs renamed or deleted, and important content with strong rankings suddenly disappeared.

Search engines like Google now have to completely recrawl and reassess the website. That doesn’t necessarily mean traffic will never recover – but short-term losses are almost guaranteed.

It gets really critical when technical errors are added to the mix. For example, if the SEO team couldn’t give feedback on templates or if search engines and AI crawlers can’t find key content anymore. Then it’s not just a temporary dip – you risk losing visibility and reach in the long run.

It’s simple: We’ve supported seamless website relaunches – and we’ve also seen projects go wrong, usually because we were only brought in once the damage was already done.

That’s exactly why we know what really matters, which pitfalls to avoid, and how to set your new website up for success from day one.

Our areas of focus:

• Online shops / e-commerce
• Websites for lead generation
• News & publishing sites / editorial content platforms

Before the relaunch

Step 1: We ask questions

Before giving you specific recommendations, we want to understand where you’re headed and what truly matters to you.

• What will be the scope of the website relaunch?
• What is the main goal?
• What are the key KPIs for the website?
• Is there content that is especially relevant?

Step 2: We define the project scope

We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.

Step 3: We assess the current status

You keep us updated regarding the status of the website relaunch, and we continuously check the staging environments to identify and resolve any issues early on.

What we’re focussing on:

• Reviews of wireframes or page templates
• Checking the (planned) URL and site structure (including internal linking)
• Index management (Which pages should be indexable and which not? Is this controllable within the new system?)
• Identifying the current top-performing pages and verifying their accessibility on staging
• Creating a redirect map
• Providing support with content migration, if needed
• Content checks staging vs. live (Were metadata, H1s, and relevant content migrated correctly and completely?)
• robots.txt and sitemap check
• Reviewing and, if necessary, adjusting the tracking setup to ensure web performance data continues to flow as usual
• Scheduling regular meetings, if desired, to discuss current progress and challenges

Step 4: We give you clear recommendations

If our checks uncover areas for improvement or urgent issues, you’ll receive actionable recommendations.

Each one comes with a clear explanation of the issue and a priority level, so you know exactly what matters most. Of course, we’re available for any questions and depending on the project scope, we can also implement the recommendations for you directly.

After the relaunch

• We double-check that all the points mentioned above have been implemented on the new live site.
• We test whether everything is being tracked as expected.
• If needed, we take care of bug fixes.
• We ensure that Google & Co. can crawl the new site without issues and index any new URLs (e.g. sitemap check in GSC).
• We monitor organic performance and rankings.

A relaunch is rarely the end of the journey. There are always opportunities to further improve your website’s performance — and we’re here to help.

Because in a world shaped by AI, chatbots & Co., standing still is not an option. Success means adapting to new developments and continuously aligning your marketing activities.