Structured Data Audit

• More visibility in search results: Structured data allows you to display elements like star ratings, prices, or images directly in search results. This makes your content more appealing and increases click-through rates.
• Improved rankings: Structured data helps search engines and AI systems to better understand your content. As a result, your pages are more often recognized as relevant and ranked higher.
• Presence in AI answers: With structured data, you increase the likelihood of being cited and linked in responses from chatbots, AI Overviews, and similar tools. AI-driven systems naturally prefer content that’s machine-readable.
• Competitive advantage: Google frequently updates its guidelines for structured data and rich snippets. Regular audits keep you compliant and help you benefit from new features faster than your competitors.
• Stronger brand image: Well-maintained structured data signals trustworthiness. It strengthens your brand image and positions you as an authority in your field.

Pro tip: Especially with older websites or after a website relaunch, structured data is often incorrect or incomplete. An audit ensures that all your content is correctly marked up and consistent.

Step 1: We ask questions

Before giving you specific recommendations, we want to understand where you’re headed and what truly matters to you.

• What do you want to achieve with structured data (greater visibility, cleaner product data, etc.)?
• What CMS or platform is your website built on (WordPress, Shopify, TYPO3, custom)?
• Are you already using structured data—and if so, how (hardcoded templates, APIs/feeds, plugins, tag managers)?
• Have there been any recent relaunches, migrations, or technical changes?

Step 2: We define the project scope

We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.

Step 3: We assess the current status

Our experts use professional SEO tools to analyze which structured data is already in place, whether it contains errors or gaps, and which additional schema types we recommend for each page type.

Step 4: We plan & prioritize

We provide you with a clear action plan that highlights which improvements are needed per page type or error. All recommendations are prioritized by SEO impact and effort, so you can focus on the changes that deliver the fastest results.

There are several options for the next steps:

• You implement the audit recommendations yourself. We’ll provide a clear to-do list with prioritized action items. Keep in mind, however, that without professional support, costly and additional issues can arise quickly.

• We oversee the implementation process. This can include:

  • Creating tickets for the developers
  • Answering questions that come up during implementation
  • Reviewing the completed items (e.g., schema validation, indexing in Google Search Console)

• Depending on your CMS or shop system (e.g., WordPress, Shopify, TYPO3), we can directly take care of many of the recommended measures. This way, you can be sure that everything is done correctly.

• Optional: Ongoing monitoring & optimization

  Structured data isn’t a one-off project. New features, Google updates, AI systems, and website changes require continuous adjustments. On request, we provide:

  • Continuous monitoring and reporting
  • Updates aligned with Schema.org and Google guidelines
  • Further optimization of your structured data, for example to support new content formats or search features.

The required budget depends on the scope of your project and is influenced by factors such as the size of your website and the number of different page types.