Who needs an accessible website?
Any company that provides products and services digitally to end customers must ensure that their website or app is accessible to everyone.
The key sectors affected include:
- E-commerce: Online shops, marketplaces, booking platforms
- Banks & financial services: Online banking platforms, payment providers
- Mobility providers: Airlines, rail and bus companies with digital booking services
- Media & telecommunications: Streaming services, news sites, messaging and email services
- Technology & IT: Hardware manufacturers (smartphones, tablets, computers), software providers
Your benefits at a glance
- More reach: With an accessible website, you reach people who were previously excluded. More accessibility also means more potential customers.
- Visibility: Search engines and new formats like AI overviews, chatbots & Co. prefer accessible websites and display them more prominently.
- Competitive edge: Many companies still ignore accessibility. By taking action now, you not only show responsibility but also gain a competitive edge.
- Legal compliance: The law is already in effect. Those who fail to act risk warnings, fines, and costly upgrades.
How does our accessibility audit work?
Step 1: We assess the current status
We capture the full scope of your website – number of pages, structure, navigation – and categorize the different page types, e.g. homepage, category page, product page, blog post.
Step 2: We analyze your website
Using specialized tools, our experts systematically identify barriers on your website. Depending on the project scope, we analyze either the entire domain or specific page types. All errors and findings are then exported and documented in a structured way.
Step 3: We evaluate and prioritize
We organize the identified issues by severity, frequency, and page type, then assess them based on the WCAG criteria (A, AA, AAA). This way, you see clearly which fixes will have the greatest impact on usability and which require the most effort.
Step 4: We get to the root of the issues
The most important errors are double-checked manually on both desktop and mobile. We focus on real user barriers such as missing labels, weak color contrasts, or problems with keyboard navigation.
Recurring patterns are assessed in context, and we document concrete examples from the live site with screenshots for full clarity.
Step 5: Wir define actionable measures
Based on the results, we create to-do lists, separated by area of responsibility: for example, technical tasks for developers (like ARIA roles or semantic HTML) and content-related tasks for the content team (e.g. alt texts or descriptive link labels). You’ll receive them in a structured format – in Jira, Trello, or any tool of your choice.
What happens next?
There are several options for the next steps:
- You implement the audit recommendations yourself. Keep in mind, however, that without professional support, costly and additional issues can arise quickly.
- We oversee the implementation process. This can include:
- Creating tickets
- Answering questions that come up during implementation
- Reviewing and approving completed items
- We take over and implement all the recommendations. This way, you can be sure that everything is done correctly and in accordance with the guidelines.
The required budget depends on the scope of your project and is influenced by factors such as the size of your website and the number of different page types.
Ready for an inclusive website that converts? Get in touch!
Interested in the accessibility audit? Just send us your request via the contact form – we’ll get back to you as quickly as possible!
Of course, we can also support you in other areas of online marketing – from SEO, performance marketing, and content to tracking and web development.