Conversion Rate Optimization

Conversion rate optimization (CRO) focuses on getting more of your website visitors to take meaningful action. That could be completing a purchase, filling out a contact form or signing up for a newsletter. The goal is to increase results from your existing traffic without spending more budget on ads. CRO combines data analysis, user feedback and testing to identify friction points and make the path to conversion as simple and intuitive as possible.

• More revenue with the same budget: By optimizing key touchpoints along the customer journey, you turn more visitors into customers without increasing your ad spend.
• Improved user experience (UX): A fast, well-structured and intuitive website makes it easier to navigate, reduces frustration and increases engagement.
• Deeper customer insights: Through data and testing, you gain a better understanding of what your target audience needs, what causes doubt and what drives action.
• Competitive advantage: A strong user experience sets you apart from competitors and makes your brand the first choice for potential customers.

Step 1: We ask questions

Before giving you concrete recommendations, we want to understand where you’re headed and what truly matters to you.

• What’s the most important action you want users to take on your website?
• Which pages or elements on your site are currently most relevant to your business?
• Where do you suspect users might be dropping off or encountering hurdles in the journey?
• What does a typical customer journey look like for your product?
• Which KPIs are you currently using to measure the performance of your website or landing pages?

Step 2: We define the project scope

We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.

Step 3: We analyze your data & user behavior

We take a deep dive into your data. Using tools like Google Analytics 4, heatmaps (where users click) and session recordings (how they navigate your site), we identify both quantitative and qualitative friction points. This helps us understand where users hesitate, lose interest or drop off.

Note: To get started right away, it’s helpful if these tools are already installed and properly configured. If you need support with that, we’re happy to set up your tracking. Just keep in mind that we’ll need a bit of time to collect enough data before we can run a detailed analysis.

Step 4: We develop hypotheses & an action plan

Based on the analysis, we create clear, data-driven hypotheses. For example: “We believe that placing a more prominent call-to-action on the product page will increase the click-through rate by 30%, as it’s currently being overlooked.” From there, we develop a prioritized action plan with concrete recommendations.

• You have a retainer (monthly online marketing budget): In that case, the conversion rate optimization is already a fixed part of our service. If you're using multiple ganztags. services, we set monthly priorities together to ensure the most important tasks are tackled as fast as possible.
• You had a fixed project budget: Once all agreed services have been delivered and the allocated hours are used up, you have the following options:
  1. The project is complete and no further action is required. Keep in mind, however, that conversion rate optimization is not a one-time project. User behavior, markets, and algorithms are constantly evolving and only by continuously testing, analyzing, and optimizing can your website stay competitive.
  2. We prepare a handover with everything you need to carry out the optimizations in-house.
  3. We agree on a new project budget. But first, we need to clarify who will implement the initial measures — whether that’s us, your team, or a third party. Once that’s clear, we can move ahead with the next round of optimizations and testing.
  4. You switch to a monthly retainer so you can benefit from additional services in addition to conversion rate optimization.