Landing Page Optimization

You should consider optimizing your landing pages if…

• they aren’t attracting any visitors,
• your Google, Microsoft, or social ads are running but barely converting,
• your target audience leaves quickly because the site isn’t convincing,
• you want to present new products, offers, or seasonal campaigns in a more impactful way.

• More visibility: A landing page optimized for a specific search intent has a much higher chance of ranking for relevant queries and getting clicked.
• Higher conversion rate: A data- and user-driven landing page reliably guides visitors toward your goal (whether that’s a purchase, a sign-up, or a contact request).
• Better UX: A clear structure, content tailored to your target audience, appealing design, and fast load times create an experience that engages users and encourages them to stay.
• Stronger brand image: A professional landing page presents your brand consistently and convincingly, leaving a lasting impression.
• Greater campaign efficiency: Landing pages aligned with your ads and target audiences help you make the most of your media budget and drive better results.

Step 1: We ask questions

Before we start optimizing your landing pages, we want to understand where you’re headed and what truly matters to you.

• Which KPIs are you looking to improve?
• Who is your target audience?
• What are your conversion goals?
• Are there any specific keyword rankings you’re aiming for?

We’ll also need access to your analytics or tracking data, information about your offers or products, and any existing design or brand assets you’d like us to work with.

Step 2: We define the project scope

We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.

Step 3: We assess the current status

We analyze your website thoroughly, from existing content and user behavior (via analytics, heatmaps, etc.) to technical performance. This gives us a clear picture of where to start and what to improve.

Step 4: We develop a concept

Based on our analysis, we develop a well-structured concept with clear recommendations for content, layout, UX, design, and conversion elements.

Step 5: We implement, test & monitor

We implement the measures agreed upon as part of this project or your existing retainer (if applicable).

We also run A/B tests to evaluate the impact of the changes and continuously monitor performance. Based on the results, we make ongoing optimizations and suggest new landing page variations where needed.

• You have a retainer: In that case, landing page optimization is already a fixed part of our service. If you're using multiple ganztags. services, we set monthly priorities together to ensure the most important tasks are tackled as fast as possible.
• You had a fixed project budget: Once all agreed services have been delivered and the allocated hours are used up, you have the following options:
  1. The project is complete and no further action is required (for example, if the landing page was created for a temporary or seasonal campaign).
  2. We prepare a handover so you can continue optimizing landing pages independently within your team.
  3. We agree on a new project budget and implement the recommendations ourselves. This way, you can be sure that everything is done correctly.
  4. You switch to a monthly retainer so you can keep improving your landing pages while benefiting from additional services.