Product Page Audit

Whether you run an online shop or an e-commerce business – our product page audit is perfect for you if you want to:

• make your offering more visible online,
• provide your users with the best possible experience,
• significantly increase your conversions and revenue,
• ensure your product pages follow all relevant best practices (including AI-related ones).

• Greater visibility: Optimized product pages rank higher in search engines and gain more exposure in AI-powered formats (e.g. chatbots and AI overviews).
• Higher conversion rates: Clear benefits and structured, useful content give visitors confidence in your product, reduce bounce rates, and boost conversions.
• Stronger brand image: Professional, well-crafted product pages build trust, set you apart from competitors, and strengthen your brand image.
• Reduced workload: Product pages that provide all relevant information reduce customer support inquiries. This saves time and noticeably relieves your team in day-to-day operations.

Step 1: We ask questions

Before giving you specific recommendations, we want to understand where you’re headed and what truly matters to you.

Step 2: We assess the current status

We get an overview of the current state of your product pages and analyze them in detail.

Our focus is on the following areas:

• Product presentation & content
• Customer interaction & conversion
• Technical setup & visibility

Step 3: We give you clear recommendations

After the in-depth analysis, you’ll receive a prioritized action list with specific, actionable recommendations to optimize your product pages.

There are several options for the next steps:

• You implement the audit recommendations yourself. Keep in mind, however, that without professional support, costly and additional issues can arise quickly..
• We oversee the implementation process. This can include:
  • Creating tickets for the developers
  • Answering questions that come up during implementation
  • Reviewing and approving completed items
• We take over and implement all the recommendations. This way, you can be sure that everything is done correctly.

The required budget depends on the scope of your project and is influenced by factors such as the size of your website and the number of different page types.

By the way: Product pages are important, but don’t forget that your audience also clicks through your homepage, category pages, blog posts & Co. Our CopyScan shows you where untapped conversion potential is hiding on your website!