Social Ads

Social ads are paid advertisements on platforms like LinkedIn, Instagram, or TikTok. They appear in feeds or stories and can be precisely targeted based on factors like age, interests, location, or user behavior. Often, they’re used to complement organic content.

• Lead generation: Attract new contacts in both B2B and B2C (for example, through whitepapers, newsletter signups, or personal consultations).
• Product launches & e-commerce campaigns: Increase visibility for new products or boost existing offers.
• Retargeting: Re-engage interested users and guide them toward a specific action.
• Recruiting: Reach qualified professionals and convince them with a clear, compelling message.
• Event marketing & seasonal campaigns: Promote events or time-sensitive offers at exactly the right moment.
• Multi-channel strategies: Combine platforms effectively and expand your overall reach.
• Brand awareness: Increase brand awareness and build long-term visibility.
• App promotion: Drive downloads and attract new users to your app.

Social ads offer enormous potential and give brands the chance to:

• strategically grow their reach and visibility on social media platforms,
• tap into new audiences or re-engage existing communities,
• generate more leads and drive sales directly through social networks,
• enhance organic social media activities with targeted, paid campaigns,
• quickly gain results and valuable insights into key metrics like conversions or CTR,
• succeed where Google or Microsoft Ads fall short due to limited targeting options.

Step 1: We ask questions

Before creating social ads and launching the campaigns, we want to understand where you’re headed and what truly matters to you.

• Who is your target audience?
• What do you want to achieve with social ads (KPIs)?
• What is your product/service?
• Do you already have active social media campaigns? If so, on which platforms?

We'll also need your brand guidelines, creatives or visual assets (if available), and access to all relevant ad accounts.

Step 2: We define the project scope

We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.

Step 3: We develop a strategy & design creatives

Once we’ve reviewed all the key information, we develop a custom strategy. This includes choosing the right platforms, campaign formats, target audiences, and ad types to match your goals.

We then design or refine the creatives to make sure your copy, images, and videos stand out and authentically reflect your brand.

Step 4: We launch the campaigns

We handle the full technical setup (including tracking, pixel integration) and launch your campaigns. Everything is measurable and ready for optimal performance.

Step 5: We monitor & optimize

Launching campaigns is just the beginning: we continuously analyze the results, run A/B tests, and make targeted optimizations to improve performance.

There are several options for the next steps:

• You take over the optimization and further development of the campaigns, and we deliver a clear to-do list. Keep in mind, however, that without professional support, your campaigns may not align with current standards and best practices. This means you might not be unlocking the full potential of your social ads.
• We manage the ongoing optimization and development of your social media campaigns, including regular performance reviews, check-in calls, and monthly reporting. All you need to do is approve certain action items and help set priorities.
• Sparring: We act as your sparring partner by providing concrete ideas and strategic input, which you implement internally. Together, we analyze the results and continuously improve your social media campaigns based on what works.

The required budget depends on the scope of the project and is negotiated separately.