Technical On-Page Audit

• More visibility: For Google, AI bots & Co. to understand and index your website, the technical foundation needs to be solid. Only then can your brand be found by your target audience.
• Security: Well-coded websites reduce legal, technical, and operational risks. This protects sensitive data while safeguarding your budget.
• Better UX: When visitors can navigate your site with ease and everything works seamlessly, they feel comfortable – and are more likely to return.
• Stronger brand image: A technically flawless website builds trust in your business and leaves a consistently positive impression.

Whether you run an online shop or are preparing for a website relaunch, our technical on-page audit is relevant for any business looking to improve visibility in search engines as well as AI chatbots – and ultimately drive more revenue.

Step 1: We ask questions

Before giving you specific recommendations, we want to understand where you’re headed and what truly matters to you.

• What problem or negative trend should the audit address?
• Which domain should be analyzed (e.g. do you want to include/exclude certain subdomains)?
• Which optional analyses should be included (see below)?
• Who will be responsible for implementing the recommended actions?
• What are your most important conversion goals?
• Who is your main target audience?
• Who are your key competitors?

Schritt 2: We define the project scope

We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.

Step 3: We assess the current status

Every on-page audit begins with a crawl of your website, covering a range of standard checks:

• Accessibility and site structure
• Indexability in search engines
• Accessibility for AI chatbots
• Key content elements and metadata
• Internal and external linking
• Display across different devices
• Potential security vulnerabilities
• Images and other resources like CSS and JavaScript
  • Optional (by agreement):
    • Multilingual setup
    • Loading speed
    • UX and conversion rate optimization
    • Tracking audit
    • CopyScan
    • Accessibility audit

Depending on the analysis focus and project scope defined in step 2, we add additional checks to provide you with well-founded, actionable recommendations.

Step 4: We analyze the results

At the end, you’ll receive a structured document – in the format of your choice – containing all relevant findings. This includes:

• a clear prioritization of each action item, based on how effectively it addresses the core problem defined in step 1,
• an assessment of why it’s important to fix each issue and the potential impact on your website,
• concrete recommendations for resolving the issues,
• notes on whether the implementation requires technical expertise from developers or can be handled by your content team.

Step 5: We address open questions

If there are still uncertainties after the technical on-page audit, we’ll go over them together in a short meeting.

There are several options for the next steps:

• You handle the implementation of the audit recommendations yourself. Keep in mind, however, that without professional support, costly and additional issues can arise quickly.
• We oversee the implementation process. This can include:
  • Creating tickets
  • Answering questions that come up during implementation
  • Reviewing and approving completed items
• Depending on the system you use, we may be able to implement some recommendations ourselves.

The budget for the next steps depends on the scope of the recommendations and will need to be negotiated separately.