Solutions · PPC Audit
More ROAS, less wasted budget
You're running ads on Google, Meta and maybe LinkedIn but the budget is distributed more out of habit than strategy. Which channel is actually contributing to results is rarely clear. And without reliable tracking, every decision you make is based on incomplete data.
Our PPC audit gives you an honest assessment of your paid campaigns: what's working, what's draining budget unnecessarily. And where the real potential for stronger performance lies.
- Since 2012
- 100+ projects
- Reply within 24 hours
Who should consider a PPC audit?
A PPC audit makes sense if you're already investing budget in paid campaigns but something feels off about the return. It's particularly worth doing when:
- your CPAs are too high and budget is being wasted on campaigns that don't convert,
- your account has grown over time and structure has been lost along the way,
- you're managing the setup in-house but need an objective outside perspective,
- you're coming to us as a new client and you’re missing a solid, data-driven strategy.
Your benefits at a glance
Cost efficiency
We identify budget drains and put a stop to unnecessary spending.
Performance boost
We uncover hidden potential to improve your conversion rate.
Full transparency
You get an honest, independent picture of where your campaigns actually stand.
A clear action plan
No vague assumptions. Just prioritised, actionable recommendations you can implement straight away.
How does our PPC audit work?
Expand each step for details.
Before diving into the analysis, we want to understand where you're headed and what truly matters to you. In a kick-off call we cover questions like:
- The pain point: Why now? What's prompting the audit (stagnating sales, CPAs that are too high, a declining ROAS)?
- The goal: What's the primary objective of your campaigns – hard conversions like purchases and leads, or reach and brand awareness?
- The numbers: What's your customer lifetime value (CLV) and what's the maximum you can afford to pay for a new customer or lead?
- The audience: Who are you actually trying to reach and are there secondary or tertiary audiences currently eating into your budget without delivering results?
- The history: Who has managed the account so far, and which strategies have been tried – and didn't work?
We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.
We review the competitive landscape and take a comprehensive look at all your active PPC channels. Here's what we examine:
- General setup & tracking: Are your conversions (both primary and secondary) set up correctly and actually measuring what matters?
- Search engine advertising (e.g. Google Ads): How is the campaign structure built? We analyse keywords, match types, ad copies and the connected landing pages. Are key extensions like callouts, sitelinks and structured snippets being used effectively? And how do the optimization scores stack up?
- Social Ads (e.g. Meta Ads): We review the campaign structure, conversion setup and the performance and relevance of creatives and ad copies.
We don't just collect data. We interpret it. This is where the picture starts to take shape: where are the technical issues? Which campaigns are burning money? Which keywords or audiences offer the biggest lever for quick wins?
You receive a clear, actionable recommendations report. If needed, we walk through the findings together and show you exactly which adjustments need to be made to get more out of your campaigns.
Ready for more ROI and maximum campaign performance? Get in touch!
Interested in the PPC audit? Just send us your request via the contact form – we'll get back to you as quickly as possible!
Why choose us?
Experience & expertise
Our team's expertise in online marketing comes from tackling real challenges. We think ahead, dig deeper, and simplify the complex. That's what helps us create solutions that deliver long-term success.
Customized solutions
Every business is unique – which is why we don't believe in one-size-fits-all strategies. We align with your goals and develop custom approaches that truly fit your brand.
Quality & reliability
Our work is guided by attention to detail. For us, quality means smart processes, on-time delivery, purposeful actions, and results you can always rely on.
Client-centered approach
We keep things transparent. In regular sprint meetings, we discuss the current tasks and plan the next steps. This saves valuable time and brings faster results for your business.
Your team for this topic
FAQ
-
You have a retainer (monthly online marketing budget): In that case, the PPC audit is already a fixed part of our service. If you're using multiple ganztags. services, we set monthly priorities together to ensure the most important tasks are tackled as fast as possible.
-
You had a fixed project budget: Once all agreed services have been delivered and the allocated hours are used up, you have the following options:
- The project is completed and no further action is required. Keep in mind, however, that PPC is a very dynamic field, and campaigns that perform well today will need adjustments tomorrow.
- We agree on a follow-up project budget and implement the identified measures directly – so your campaigns stay profitable long-term.
- You switch to a monthly retainer so you can benefit from additional services.
-
Let’s talk!
We reply within 24 hours — most of the time much faster.