Solutions · Structured Data Audit
Make sure your website gets the attention it deserves
You're investing time and budget into your content—yet your competitors are collecting the clicks and conversions? The missing piece might be structured data. Often, it's the difference between your offer standing out in search results or being overlooked.
Our audit uncovers weaknesses, provides clear recommendations, and ensures your site is optimized for both search engines and LLMs.
- Since 2012
- 100+ projects
- Reply within 24 hours
Why is structured data important?
- More visibility in search results: Structured data allows you to display elements like star ratings, prices, or images directly in search results. This makes your content more appealing and increases click-through rates.
- Improved rankings: Structured data helps search engines and AI systems to better understand your content. As a result, your pages are more often recognized as relevant and ranked higher.
- Presence in AI answers: With structured data, you increase the likelihood of being cited and linked in responses from chatbots, AI Overviews, and similar tools. AI-driven systems naturally prefer content that's machine-readable.
- Competitive advantage: Google frequently updates its guidelines for structured data and rich snippets. Regular audits keep you compliant and help you benefit from new features faster than your competitors.
- Stronger brand image: Well-maintained structured data signals trustworthiness. It strengthens your brand image and positions you as an authority in your field.
Pro tip: Especially with older websites or after a website relaunch, structured data is often incorrect or incomplete. An audit ensures that all your content is correctly marked up and consistent.
How does our structured data audit work?
Expand each step for details.
Before giving you specific recommendations, we want to understand where you're headed and what truly matters to you.
- What do you want to achieve with structured data (greater visibility, cleaner product data, etc.)?
- What CMS or platform is your website built on (WordPress, Shopify, TYPO3, custom)?
- Are you already using structured data—and if so, how (hardcoded templates, APIs/feeds, plugins, tag managers)?
- Have there been any recent relaunches, migrations, or technical changes?
We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.
Our experts use professional SEO tools to analyze which structured data is already in place, whether it contains errors or gaps, and which additional schema types we recommend for each page type.
We provide you with a clear action plan that highlights which improvements are needed per page type or error. All recommendations are prioritized by SEO impact and effort, so you can focus on the changes that deliver the fastest results.
Ready to make your content more visible on Google & Co.? Get in touch!
Interested in the structured data audit? Just send us your request via the contact form – we'll get back to you as quickly as possible!
Why choose us?
Experience & expertise
Our team's expertise in online marketing comes from tackling real challenges. We think ahead, dig deeper, and simplify the complex. That's what helps us create solutions that deliver long-term success.
Customized solutions
Every business is unique – which is why we don't believe in one-size-fits-all strategies. We align with your goals and develop custom approaches that truly fit your brand.
Quality & reliability
Our work is guided by attention to detail. For us, quality means smart processes, on-time delivery, purposeful actions, and results you can always rely on.
Client-centered approach
We keep things transparent. In regular sprint meetings, we discuss the current tasks and plan the next steps. This saves valuable time and brings faster results for your business.
Your team for this topic
FAQ
There are several options for the next steps:
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You implement the audit recommendations yourself. We'll provide a clear to-do list with prioritized action items. Keep in mind, however, that without professional support, costly and additional issues can arise quickly.
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We oversee the implementation process. This can include:
- Creating tickets for the developers
- Answering questions that come up during implementation
- Reviewing the completed items (e.g., schema validation, indexing in Google Search Console)
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Depending on your CMS or shop system (e.g., WordPress, Shopify, TYPO3), we can directly take care of many of the recommended measures. This way, you can be sure that everything is done correctly.
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Optional: Ongoing monitoring & optimization
Structured data isn't a one-off project. New features, Google updates, AI systems, and website changes require continuous adjustments. On request, we provide:
- Continuous monitoring and reporting
- Updates aligned with Schema.org and Google guidelines
- Further optimization of your structured data, for example to support new content formats or search features.
The required budget depends on the scope of your project and is influenced by factors such as the size of your website and the number of different page types.
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Let’s talk!
We reply within 24 hours — most of the time much faster.