Solutions · Tracking Audit
So you know exactly what's happening on your website
You invest in campaigns, content, and UX – but do you really know what impact they're having? If your tracking isn't working properly, reports give you a distorted view, conversions go unnoticed, and valuable insights remain hidden.
The issue: you don't see it right away, yet you're already paying for it. With wrong decisions, wasted ad spend, and missed opportunities for optimization.
In our tracking audit, we check whether events are captured correctly, consent is processed properly, and your tools measure what they should. Only then does your setup become a real growth driver.
- Since 2012
- 100+ projects
- Reply within 24 hours
What is tracking?
Tracking refers to the collection of user interactions on websites or in apps – for example page views, clicks, scroll behavior, form entries, or conversions. To better understand what happens on your site and what actually works, different tools are used (e.g. Google Analytics 4, Google Tag Manager, Piwik).
Your benefits at a glance
Maximum efficiency
A tracking audit gives you a solid data foundation you can rely on in daily business. This ensures your budget is invested where it truly makes an impact.
Legal compliance
We check whether your setup meets GDPR requirements and sensitive data is processed correctly. This minimizes legal risks and builds trust in your brand.
Better collaboration
When everyone works with the same clean data, teamwork becomes much smoother. You save time and avoid unnecessary feedback loops.
A stable foundation for growth
A clean tracking setup gives you the freedom to test, scale, and automate. This way, you can sustainably evolve your marketing strategy without starting from scratch every time.
How does our tracking audit work?
Expand each step for details.
Before giving you specific recommendations, we want to understand where you're headed and what truly matters to you.
- What's the domain you'd like us to analyze? Should we include or exclude subdomains?
- How do you measure the success of your website (e.g. KPIs, benchmarks, or timeframes)?
- Which tracking and analytics tools are you currently using, and what events or conversions have you set up?
- Which platforms or channels are connected – for example Google Ads, Meta, LinkedIn, or your CRM?
- Do you want us to also review GDPR and consent compliance?
- Are you planning any major changes soon, such as a website relaunch or system migration?
- Have you noticed any issues or irregularities in your current reports?
We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.
We begin the tracking audit by focusing on the following areas:
- Initial assessment
- Tagging & implementation
- Data structure & consistency
- GDPR & consent compliance
- Data flow & forwarding
- Server-side tracking (optional)
You'll receive a structured audit report with:
- a clear overview of all identified issues and optimization opportunities,
- prioritized recommendations (from quick wins to strategic measures),
- a roadmap for implementing the recommendations efficiently.
Once the audit is finished, we'll go through the results with you, answer any questions, and decide which actions to tackle right away and which to schedule for the long term.
Ready for clear insights & sustainable growth? Get in touch!
Interested in the tracking audit? Just send us your request via the contact form – we'll get back to you as quickly as possible!
Why choose us?
Experience & expertise
Our team's expertise in online marketing comes from tackling real challenges. We think ahead, dig deeper, and simplify the complex. That's what helps us create solutions that deliver long-term success.
Customized solutions
Every business is unique – which is why we don't believe in one-size-fits-all strategies. We align with your goals and develop custom approaches that truly fit your brand.
Quality & reliability
Our work is guided by attention to detail. For us, quality means smart processes, on-time delivery, purposeful actions, and results you can always rely on.
Client-centered approach
We keep things transparent. In regular sprint meetings, we discuss the current tasks and plan the next steps. This saves valuable time and brings faster results for your business.
Your team for this topic
FAQ
There are several options for the next steps:
- You implement the audit recommendations yourself. Keep in mind, however, that without professional support, costly and additional issues can arise quickly.
- We oversee the implementation process. This can include:
- Creating tickets for the developers
- Adjusting tags
- GDPR-compliant consent setup
- Answering questions that come up during implementation
- Reviewing and approving completed items
- We implement a new tracking setup according to best practices.
The required budget depends on the scope of your project and is negotiated separately.
Let’s talk!
We reply within 24 hours — most of the time much faster.