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Aiven is a global software company based in Helsinki, helping businesses run open-source technologies like PostgreSQL and Apache Kafka securely, at scale, and with minimal maintenance in the cloud. This way, developers can focus on what really matters: innovation.
We supported Aiven as a strategic partner for nearly six years – with the goal of steadily growing the brand’s digital presence and reaching the right people at the right time.
One of the challenges was to combine technical expertise and SEO. Working hand-in-hand with the client, we implemented efficient workflows to ensure developer content was fully optimized for search engines, all while preserving its technical depth and relevance for the target audience.
To make SEO part of the company’s long-term strategy, we organized hands-on workshops that gave the marketing team a solid understanding of key principles and how to apply them in their day-to-day work.
In terms of on-page optimization, we analyzed and resolved technical issues, refined metadata, and improved internal linking – always with a focus on better discoverability and a clear, logical site structure.
In addition to developing content strategies for key products, new launches and international markets, we consulted Aiven on questions related to performance marketing.
We were also responsible for migrating content from an acquired external domain into the main one, providing concrete implementation guidelines to streamline the entire process.
During a website relaunch, we supported the client and ensured all important components were flawlessly executed. This led to a seamless transition with no major traffic losses, allowing the new site to perform at its best right out of the gate.
For industry-specific marketplaces, we designed custom rank-tracking solutions that gave us a clear view of current organic positions and helped identify logical next steps. Regular performance analyses revealed what was working – and where fine-tuning was needed to stay on track.
What we particularly enjoyed about working with Aiven was our shared vision: making complex topics understandable and accessible, not just for search engines, but most importantly, for people.
Development of Aiven’s organic traffic
Development of Aiven’s organic positions
