Solutions · Internal Linking Optimization
For a website structure Google & LLMs will love
Your most important pages aren't ranking? User are getting lost on your site? The problem often isn't your content but missing or poorly placed internal links.
We'll review your website's structure and create a smart linking strategy that helps search engines make sense of your content, LLMs to reference it, and guides your audience to key information faster.
- Since 2012
- 100+ projects
- Reply within 24 hours
What are internal links & why do they matter?
Internal links connect individual pages within your domain. They help structure your content in a logical way, improve user navigation, and signal to both search engines and AI systems which pages are most relevant.
Your benefits at a glance
More visibility
Internal links allow you to pass authority from high-performing pages to key conversion and product pages, boosting their visibility in search engines and LLMs.
Higher rankings
A logical pillar-cluster structure helps search engines better understand and index your content. Frequent internal linking to important pages also reinforces their relevance.
Improved UX
Internal links help users find what they're looking for faster. This reduces bounce rates and encourages them to stay on your site longer.
Efficient use of your crawl budget
A well-structured internal linking strategy prevents broken links or orphan pages from unnecessarily consuming valuable crawl budget.
How we optimize your website's internal link structure
Expand each step for details.
We openly discuss the project scope, priorities, and budget. This creates clarity and ensures we can work with a clear focus.
At this stage, we can also determine whether certain pages should be more visible or if existing rankings can be strengthened through smarter internal linking.
Before we start building internal links, we need to understand how your website is currently structured.
To get a clear picture of your site architecture and content focus, we use professional SEO tools to run an initial analysis.
We also take a close look at the technical setup. Using tools like Screaming Frog or Ahrefs, we crawl your site and uncover areas for improvement:
- Orphan pages: We identify pages that aren't linked from anywhere on your site, making them invisible to search engines.
- Power pages: Using Google Search Console and backlink data, we pinpoint your strongest pages to later use them as internal link sources.
- Error cleanup: We flag broken links (404 errors) and unnecessary redirects that frustrate users and negatively impact your site's SEO performance.
- Anchor text audit: We review your link texts to spot generic phrases like "click here" and highlight opportunities to add keyword-rich anchors.
Based on the data, we create a pillar-cluster strategy tailored to your site.
- If your website has enough depth, we define key topic areas (pillar pages) and logically assign related subpages (clusters).
- We plan vertical linking (silos) to keep topic areas clearly separated while ensuring they reinforce one another.
- We also optimize structural elements like breadcrumbs, footer links, and modules (e.g. "related content") so both users and AI bots can navigate your site more easily.
Now, we put the linking strategy into action.
- Technical foundation: We adjust menus and breadcrumbs to reflect the updated link structure.
- Contextual links: We manually place links within the content, exactly where they make the most sense thematically. High-authority "power pages" are used to support new or strategically important content.
- Anchor text: We refine anchor texts and make them more descriptive (e.g. "running shoes for beginners" instead of "read more").
Alternatively, we provide a structured checklist so your team can handle the implementation in-house.
Ready to boost visibility & improve UX? Get in touch!
Interested in internal linking optimization? Just send us your request via the contact form - we'll get back to you as quickly as possible!
Why choose us?
Experience & expertise
Our team's expertise in online marketing comes from tackling real challenges. We think ahead, dig deeper, and simplify the complex. That's what helps us create solutions that deliver long-term success.
Customized solutions
Every business is unique – which is why we don't believe in one-size-fits-all strategies. We align with your goals and develop custom approaches that truly fit your brand.
Quality & reliability
Our work is guided by attention to detail. For us, quality means smart processes, on-time delivery, purposeful actions, and results you can always rely on.
Client-centered approach
We keep things transparent. In regular sprint meetings, we discuss the current tasks and plan the next steps. This saves valuable time and brings faster results for your business.
Your team for this topic
FAQ
- You have a retainer (monthly online marketing budget): In that case, internal linking optimization is already a fixed part of our service. If you're using multiple ganztags. services, we set monthly priorities together to ensure the most important tasks are tackled as fast as possible.
- You had a fixed project budget: Once all agreed services have been delivered and the allocated hours are used up, you have the following options:
- The project is complete and no further action is required. Keep in mind, however, that a website is dynamic. Without a clear strategy, new blog posts or product pages can quickly throw off a well-structured internal linking setup.
- We agree on a new project budget. This allows us to continuously optimize internal linking and ensure that new content is immediately integrated into the silo structure (so its ranking potential can be leveraged from the start).
- You switch to a monthly retainer so you can benefit from additional services.
Let’s talk!
We reply within 24 hours — most of the time much faster.