Why performance marketing is essential for your business
There are many reasons why performance marketing should be a key part of your strategy:
- Measurability & transparency: With performance marketing, you can measure exactly how effective your campaigns are. Every interaction, whether it's a click or a purchase, can be easily tracked, so you know what works and what doesn't.
- More Revenue: Performance marketing allows you to analyze and target your audience precisely. This means you reach exactly the people who are actually interested in your offer—and increase your revenue.
- Flexibility & scalability: When it comes to performance marketing, you’re in full control. This means that you can easily adjust the campaigns based on your current business needs and budget.
Performance marketing agency with heart & know-how
We believe in transparent collaboration—not just delivering results, but making sure you understand how and why they happen. That’s why we analyze your campaigns on a weekly basis and focus on three core areas:
- Challenges
- Opportunities
- Next steps
Transparency & regular check-ins
Every month, you’ll get a clear, easy-to-read Google Ads report. It includes all relevant metrics, your spend, your returns, and a summary of what we’ve implemented. You’ll also receive our recommendations for what’s next.
During our monthly check-in, we’ll answer your questions, address your goals, and align on next steps.
10+ years of hands-on experience
We’ve been fine-tuning our approach to performance marketing for over a decade. As a small, agile agency based in Berlin, we’re flexible and responsive. You bring the goals, we bring the expertise. Together, we’ll get the most out of your ad budget.
Tailored campaigns that work
Whether it’s classic search ads with smart keyword targeting or custom campaign formats, we make sure you’re visible exactly when your potential customers are looking for your offer.
How we support you with performance marketing
Alongside classic search ads, we also manage your display campaigns. ****Also essential in e-commerce are shopping ads, showing your products directly in Google Shopping results. For even more reach, we use Performance Max campaigns to run your ads across Search, Display, and YouTube – all at once.
And with retargeting, we turn interest into action. Users who didn’t convert the first time see tailored ads that guide them back to your offer.
Are you ready to get the most out of your budget?
Besides Performance Marketing, we offer a full range of services to give your brand a powerful boost—from SEO, Development, Content to Tracking. Or explore our blog for digital insights and to meet the awesome team behind ganztags.