No guesswork, just customer insights that matter: We’re your tracking agency

Tracking isn’t just about collecting data about your website visitors.

It’s about understanding your audience on a deeper level—and using that knowledge to make smarter decisions for your online presence.

As an agency specialized in GDPR-compliant tracking, we know which data actually matters for your business and deliver customized solutions that turn numbers into actions. This way, you get the most out of your marketing budget and give your audience exactly what they’re looking for.

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ganztags. Tracking

Why tracking is essential for your business

here are plenty of reasons why tracking is essential for your business.

  • Competitive advantage: With the help of a Google conversion tracking agency, you continuously gather data about your visitors’ behavior and gain deep insights into their preferences and habits. This lets you personalize your offerings and get a clear edge over competitors.
  • Protection against fraud and security risks: Tracking helps detect unusual activity and potential threats—whether in e-commerce or general web usage. This allows you to act early and ensure the safety of your website and customers.
  • Smarter use of resources: Goodbye to wasted ad spend. Tracking helps you quickly identify which campaigns and content work best—so you can focus your budget on what really moves the needle and increase your ROI.

Why ganztags. should be your tracking agency

  • Transparent communication: We believe in mutual respect and open dialogue. We keep you in the loop on Google Conversions & more—and we’ll always give honest feedback.
  • Smart workflows: Tracking can get complex fast. That’s why we work with industry-standard tools and constantly look for ways to automate, streamline, and optimize our processes.
  • Direct communication: Got an urgent task? Your team stuck on something? Just ping us on Slack and we’ll jump in—no time wasted in email chains. You’ll speak directly with our tracking pros.
  • Wide-ranging expertise: From tag management and GA4 integration to consent management and conversion tracking—we cover every angle and use the data to give your domain the boost it deserves.

How we support you with tracking

Web Analytics

  • We configure GA4, Piwik Pro, or Matomo.
  • We implement advanced event and e-commerce tracking.
  • We ensure flawless conversion tracking.

Tag Management

  • We set up Google, Piwik, or Matomo Tag Manager.
  • We create tags, variables, and custom triggers for e-commerce events and conversions.
  • We add third-party tags (ad platforms, analytics tools, etc.).
  • We implement tracking for cart actions, purchases, and product interactions.

Consent Management

  • We configure platforms like Usercentrics, Cookiebot, or OneTrust.
  • We ensure full GDPR compliance through integrated tracking and analytics.

Visualization & Dashboards

  • We use Looker Studio to analyze and visualize the data that matters.
  • We build custom dashboards tailored to your KPIs and goals.
  • We integrate data from various sources (Google Analytics, social media, CRM systems, etc.).

GA4 Integration

  • We migrate from Universal Analytics to GA4.
  • We adjust event tracking parameters.
  • We set up custom dimensions and metrics.

Are you ready to maximize your ROI?

Let’s talk!

Need support in other areas too?

Besides Tracking, we offer a full range of services to give your brand a powerful boost—from SEO, Development, Performance Marketing to Content. Or explore our blog for digital insights and to meet the awesome team behind ganztags.

Why choose us?

Symbol Experience & expertise

Experience & expertise

Our team’s expertise in online marketing comes from tackling real challenges. We think ahead, dig deeper, and simplify the complex. That’s what helps us create solutions that deliver long-term success.

Symbol Customized solutions

Customized solutions

Every business is unique – which is why we don’t believe in one-size-fits-all strategies. We align with your goals and develop custom approaches that truly fit your brand.

Symbol Quality & reliability

Quality & reliability

Our work is guided by attention to detail. For us, quality means smart processes, on-time delivery, purposeful actions, and results you can always rely on.

Symbol Client-centered approach

Client-centered approach

We keep things transparent. In regular sprint meetings, we discuss the current tasks and plan the next steps. This saves valuable time and brings faster results for your business.

Let’s talk!

Alternatively, you can email us directly at info@ganztags.net.