Why tracking is essential for your business
here are plenty of reasons why tracking is essential for your business.
- Competitive advantage: With the help of a Google conversion tracking agency, you continuously gather data about your visitors’ behavior and gain deep insights into their preferences and habits. This lets you personalize your offerings and get a clear edge over competitors.
- Protection against fraud and security risks: Tracking helps detect unusual activity and potential threats—whether in e-commerce or general web usage. This allows you to act early and ensure the safety of your website and customers.
- Smarter use of resources: Goodbye to wasted ad spend. Tracking helps you quickly identify which campaigns and content work best—so you can focus your budget on what really moves the needle and increase your ROI.
Why ganztags. should be your tracking agency
- Transparent communication: We believe in mutual respect and open dialogue. We keep you in the loop on Google Conversions & more—and we’ll always give honest feedback.
- Smart workflows: Tracking can get complex fast. That’s why we work with industry-standard tools and constantly look for ways to automate, streamline, and optimize our processes.
- Direct communication: Got an urgent task? Your team stuck on something? Just ping us on Slack and we’ll jump in—no time wasted in email chains. You’ll speak directly with our tracking pros.
- Wide-ranging expertise: From tag management and GA4 integration to consent management and conversion tracking—we cover every angle and use the data to give your domain the boost it deserves.
How we support you with tracking
Web Analytics
- We configure GA4, Piwik Pro, or Matomo.
- We implement advanced event and e-commerce tracking.
- We ensure flawless conversion tracking.
Tag Management
- We set up Google, Piwik, or Matomo Tag Manager.
- We create tags, variables, and custom triggers for e-commerce events and conversions.
- We add third-party tags (ad platforms, analytics tools, etc.).
- We implement tracking for cart actions, purchases, and product interactions.
Consent Management
- We configure platforms like Usercentrics, Cookiebot, or OneTrust.
- We ensure full GDPR compliance through integrated tracking and analytics.
Visualization & Dashboards
- We use Looker Studio to analyze and visualize the data that matters.
- We build custom dashboards tailored to your KPIs and goals.
- We integrate data from various sources (Google Analytics, social media, CRM systems, etc.).
GA4 Integration
- We migrate from Universal Analytics to GA4.
- We adjust event tracking parameters.
- We set up custom dimensions and metrics.
Are you ready to maximize your ROI?
Besides Tracking, we offer a full range of services to give your brand a powerful boost—from SEO, Development, Performance Marketing to Content. Or explore our blog for digital insights and to meet the awesome team behind ganztags.