Blog.
We write about what’s currently shaping our day-to-day agency work and what we actively use ourselves—AI workflows, SEO and GEO strategies, tool reviews, insights from client projects, and honest takes on what’s moving the industry right now. Practical and ready to use.
Insights from online marketing
EmpCo Directive: Checking environmental claims with Claude
The EmpCo Directive has applied in Germany since September 27, 2026. Find out which environmental claims are now prohibited and how our Claude skill checks your copy before it goes live.
28/10/2026
Rebranding: When it pays off and how to get it right
Does your brand feel interchangeable or simply outdated? A well-thought-out rebranding creates more recognition and trust with your audience. Here's how to approach it strategically.
14/10/2026
Image SEO: Tips and tools for more visibility
Ignoring image SEO means giving up an entire traffic channel. Here's a few tips so you know what to focus on.
12/10/2026
Content optimization for search engines and AI
Int the age of AI, optimizing content means more than just adding keywords. Find out what actually matters now in our hands-on guide.
21/09/2026
Tone of voice guide: Define your brand voice in 5 steps
No tone of voice, no copy that convinces your audience. We'll show you how to make your brand's tone tangible with a guide.
17/09/2026
How to create a content calendar: 10 tips (Free template)
Want to build a content calendar but don't know where to start? We'll share tips that help you get your content into shape.
28/08/2026
Cookieless tracking with Matomo: How to stop losing leads
GA4 setups lose a good half of their conversions to consent banners. Our tracking expert Laurin explains why ganztags. relies on Matomo in cookieless pre-consent mode.
27/07/2026
ChatGPT Shopping: What online shops need to know now
You're an online retailer? Find out how you can use ChatGPT Shopping to generate more conversions.
23/03/2026
LLM optimization: A technical checklist for your website
We've put together the best practices for LLM optimization, so you stay visible in the age of AI. Free checklist included!
24/11/2025
Server-side tracking: How it works and why it matters
Find out how server-side tracking can improve the quality of your data and your website's performance.
17/09/2025
Website accessibility (free checklist)
Accessibility is a legal requirement for many German businesses. Our free checklist helps you keep track of the most important requirements for your website.
14/05/2025Work we’re proud of
With ganztags. to a triple conversion boost
Clearly structured, easy to access, purposefully designed. Together with Friedrich Verlag, we're creating a digital experience that guides teachers to the right materials and delivers real value.
With ganztags. to becoming a leader in carbon management
Sustainability deserves visibility – and that includes the digital space. For carbmee, we create smart campaigns that not only expand the brand’s reach but also spark meaningful conversations.
With ganztags. to campaigns that drive revenue
Smart workflows = better performance. For Exclaimer, we strategically restructured Google Ads campaigns and tailored them to specific target groups. This way, we get more out of every click.
With ganztags. to a lasting digital footprint
DIE Fußexperten don’t just sell high-quality insoles – they offer real solutions for real needs. We optimized their website, content, and campaigns to create a strong digital presence that engages and converts.
With ganztags. to a seasoned online player
GILDE stands for tradition in the food sector – and we made sure those values are reflected online as well. With a clear structure, reliable tracking, and content that speaks directly to the needs of the target audience.
With ganztags. to efficient & smart workflows
Whether SEO, content, performance marketing, or AI-driven process automation – we’ve been supporting a global SaaS company for years with a holistic online marketing strategy that delivers measurable results.
With ganztags. to a digital nest for conscious families
Lila Lämmchen is all about sustainable baby clothing – carefully curated and responsibly made. We translate these values into digital growth through clear strategy, smart campaigns, and content that inspires.
With ganztags. to a digital space where teachers feel at home
With meinUnterricht, we didn’t just implement quick fixes – we built a scalable system: with a clear content focus, reliable tracking, and a technical foundation that grows with the platform. All with one goal in mind: to give teachers lasting, meaningful support.
With ganztags. to becoming a global thought leader
A blog relaunch, international content strategies, and smart tracking concepts: our collaboration with Meltwater is just as diverse as the brand itself. Together, we build digital structures that deliver results – and leave room for innovation.
With ganztags. to more leads in the affiliate landscape
As a specialist in performance partnerships, uppr connects advertisers and publishers. We support this with a digital strategy that boosts visibility and strengthens the brand in the affiliate marketing field.
With ganztags. to an online presence that truly shines
Since 2016, we’ve been working closely with WashTec to build and expand the brand’s digital visibility. Our approach combines deep data insights, smart campaigns, and clean tracking. The result? A strong basis that drives sustainable growth in a competitive B2B environment.
With ganztags. to tech content that really performs
Even highly technical dev content can be visible online – if approached the right way. Together with Aiven, we established efficient workflows, built SEO expertise within the team, and set up the website for sustainable growth.
How we scaled Coboc from garage workshop to D2C brand.
Brand relaunch, performance setup and Shopify Plus migration for one of Europe's most exciting e-bike makers.
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